Cookie and Tracking Policy
Our Website's Use of Cookies
DealerConnect uses cookies and similar tracking technologies on its corporate website to ensure proper functionality and to gather analytical data.
These small text files are placed on your device by your browser to remember your preferences and enhance your browsing experience.
We employ essential cookies for core site operations, such as session management and security measures.
Furthermore, performance cookies are used to track visitor engagement, page visits, and referral sources, helping us optimize our site structure and content.
We rely on common third-party analytics services, which place their own cookies to generate aggregated, anonymous statistics about site usage.
Users visiting the DealerConnect website are given the opportunity to manage their cookie preferences upon initial entry.
Tracking in Client Email Campaigns
In the specialized context of automotive CRM, we utilize tracking pixels within emails deployed on behalf of our dealership clients.
These pixels are essential for measuring the effectiveness of retention campaigns by recording events like email opens, link clicks, and subsequent website conversions (e.g., service appointment bookings).
The data collected through email tracking is linked to the individual customer record within the dealership's CRM system for the sole purpose of measuring and optimizing the campaign ROI.
We strictly ensure that all email tracking practices are implemented in compliance with the client's privacy policy and Japanese regulations concerning personalized communication.
This tracking data remains the property of the dealership and is treated with the same high level of security and confidentiality as all other customer data.
Customers who opt out of marketing communications via email will not be subjected to further tracking from our automated systems.
By engaging our services, clients acknowledge and agree to this transparent use of tracking technologies necessary for performance reporting.